Sell on Flipkart: A Comprehensive Guide to Start Selling in 2023

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Written By Chirag Dude

Flipkart is a leading e-commerce platform in India, founded in 2007 by Sachin Bansal and Binny Bansal. Initially, the company focused on selling books online, but over the years, it has expanded its offerings to include a wide range of products such as electronics, fashion, beauty, and groceries. Today, Flipkart is owned by Walmart and serves over 50 crore registered users.

Flipkart has played a significant role in revolutionizing India’s e-commerce industry. It has helped bring online shopping to the masses, particularly in smaller towns and cities, and has made it possible for small and medium-sized businesses to reach a wider customer base. Flipkart’s user-friendly platform and efficient delivery system have made it a popular choice among consumers, contributing to its success in the industry.

For businesses, selling on Flipkart is important because it offers access to a large and growing customer base. By listing their products on Flipkart, businesses can reach customers across India and increase their sales potential.

Additionally, Flipkart provides sellers with tools and resources to optimize their listings, manage their inventory, and promote their products effectively. This can help businesses improve their visibility and sales performance on the platform. Overall, selling on Flipkart can be a valuable opportunity for businesses looking to expand their reach in India’s e-commerce market.

Section 1: Understanding the Flipkart Marketplace

Online Shopping Site - Flipkart

Flipkart is a leading online marketplace in India that allows third-party sellers to list and sell their products to millions of customers across the country. The marketplace model is designed to provide a level playing field for all sellers, regardless of their size or location. Flipkart provides sellers with a range of tools and resources to help them succeed on the platform, including a robust seller dashboard, advertising tools, and customer support.

Types of Sellers on Flipkart

There are three types of sellers on Flipkart: individual, partnership, and company. 

  1. Individual sellers are sole proprietors who sell products under their own name. 
  2. Partnership sellers are two or more individuals who sell products under a partnership agreement.
  3. Company sellers are legal entities that sell products under their registered name.

Each type of seller has its own set of requirements and documentation that need to be submitted to register as a seller on Flipkart.

Documents Required to Sell on Flipkart

If you’re planning to become a seller on Flipkart, you’ll need to have the following documents handy:

  1. GSTIN (Goods and Services Tax Identification Number)
  2. PAN Card (Personal PAN for business type “Proprietorship” and Personal + Business PAN for business type “Company”)
  3. GSTIN/TIN Number (Note: this may not be mandatory for certain categories)
  4. Bank account and supporting KYC documents (such as Address Proof and Canceled Cheque)

Make sure to have all these documents ready to successfully complete your registration process on Flipkart as a seller.

How to Sell On Flipkart (Become a Flipkart seller)

Become a Online Seller Flipkart Seller Hub

Registering as a seller on Flipkart is a simple process that can be completed in a few easy steps. Here is a step-by-step guide to becoming a flipkart seller.

Step 1: Visit the Flipkart Seller Registration Page

Step 2: Create a New Seller Account

On the registration page, click on the “Register” button to create a new seller account. You will be prompted to enter your basic details, such as your name, email address, and mobile number.

Step 3: Provide Business Information

Next, you will be asked to provide information about your business, such as your business name, registered address, and type of business entity. You will also be asked to provide your tax registration number (GSTIN) and bank account details for payment processing.

Step 4: Upload Required Documents

To complete the registration process, you will need to upload certain documents, such as your PAN card, GST registration certificate, and a canceled cheque for bank account verification. The specific documents required may vary depending on your type of business entity.

Step 5: Complete the Verification

Once you have submitted your application and documents, Flipkart will review your application and verify your details. This process can take a few days, and you may be asked to provide additional information or documents if needed.

Step 6: Start Selling

Once your account is approved, you can start listing and selling your products on Flipkart. You can manage your account and track your sales performance using the Flipkart seller dashboard.

Charges to sell on Flipkart

When you make a sale, the following deductions will be made from the order item value:

  • Commission fee: This is a percentage of the order item value and varies based on the vertical/sub-category of your product.
  • Shipping fee: This is calculated based on the weight of the product, shipping location, and shipping method.
  • Collection fee: This fee varies based on the order item value and customer payment mode (prepaid or cash on delivery).
  • Fixed fee: This fee is slab-wise and varies based on the order item value.
  • GST: Applicable on all the above components.

Keep these factors in mind: When setting your product prices, make sure to consider the commission, shipping, collection, fixed fees, and applicable GST. This will help you determine the right price for your products and ensure that you’re making a profit.

Section 2: Optimizing Your Flipkart Seller Account

Once you’ve registered as a seller on Flipkart, it’s important to optimize your seller account to increase visibility and sales.

Best practices for setting up and managing your Flipkart Seller account

  1. Complete your seller profile: Make sure your seller profile is complete and accurate, including your business information and contact details. This helps build trust with potential customers and makes it easier for them to reach out to you if they have any questions or concerns.
  2. Manage your inventory: Keep your inventory up-to-date and ensure that your products are in stock. This helps you avoid cancellations and delays and ensures that you can fulfill orders on time.
  3. Create high-quality product listings: Product listings are your storefront on Flipkart, so it’s important to make them look as appealing and professional as possible. Use high-quality images, detailed descriptions, and clear pricing information to make your products stand out.
  4. Price your products competitively: Do some research to see what other sellers are charging for similar products, and price your products competitively. Consider offering discounts and promotions to attract customers.
  5. Optimize your product listings for search: Use relevant keywords in your product titles and descriptions to make them more discoverable in search results. This helps increase visibility and drives more traffic to your product pages.
  6. Use Flipkart’s seller tools: Flipkart offers a range of seller tools to help you manage your business more efficiently. Make use of these tools to streamline your operations and improve your sales performance.
  7. Provide excellent customer service: Respond to customer inquiries and complaints promptly and professionally. This helps build trust with customers and encourages them to leave positive reviews, which can help boost your sales.

By following these best practices, you can optimize your Flipkart seller account and increase your visibility and sales on the platform.

Section 3: Managing Orders and Fulfillment

Once you start receiving orders on Flipkart, it’s important to have a streamlined process for managing them and fulfilling them on time. Here’s a guide on how to manage orders and fulfill them on Flipkart:

  1. Understanding Flipkart’s order management system: Flipkart’s order management system allows you to view and manage your orders from one centralized dashboard. You can track the status of each order, update order details, and manage shipping and delivery.
  2. Accepting and processing orders: Once you receive an order, you have to accept it within a certain timeframe. You can then process the order, which involves packaging the products and preparing them for shipping.
  3. Shipping and delivery: Flipkart offers a range of shipping options to help you fulfill orders quickly and efficiently. You can choose to ship orders yourself or use Flipkart’s fulfillment service, which involves storing your products in Flipkart’s warehouse and allowing them to handle the shipping and delivery.
  4. Handling returns and refunds: Flipkart has a comprehensive returns policy that allows customers to return products for a variety of reasons. As a seller, you are responsible for handling returns and refunds in a timely and professional manner. You should have a clear process in place for processing returns and issuing refunds.

Best practices for handling returns and refunds on Flipkart

  • Have a clear returns policy: Clearly communicate your returns policy to customers so they know what to expect. Make sure your policy is fair and easy to understand.
  • Respond promptly to return requests: Respond to return requests within 48 hours to avoid delays and improve customer satisfaction.
  • Inspect returned products: When you receive a returned product, inspect it carefully to ensure that it is in the same condition as when it was shipped. This helps you avoid processing refunds for products that have been damaged or used.
  • Issue refunds promptly: Process refunds as soon as possible to avoid delays and ensure customer satisfaction. Flipkart typically processes refunds within 3-5 business days.


Selling on Flipkart can be a lucrative opportunity for businesses looking to expand their reach and tap into India’s growing e-commerce market. In this guide, we covered the key aspects of selling on Flipkart, including how to register as a seller, optimize your seller account, manage orders and fulfillment, market and promote your products, and strategies for growing your sales.

Some of the key takeaways from this guide include:

  • Flipkart operates as a marketplace where individuals, partnerships, and companies can sell their products.
  • Optimizing your seller account and creating effective product listings can help increase visibility and sales.
  • Managing orders and fulfillment efficiently and handling returns and refunds professionally can lead to positive customer reviews and repeat business.
  • Marketing and promoting your products through Flipkart’s advertising tools and campaigns and leveraging social media and other marketing channels can drive more traffic and sales.
  • Analyzing sales data, expanding your product catalog, and entering new markets can help you grow your sales on Flipkart.

As India’s e-commerce industry continues to grow, selling on Flipkart be an important part of a business’s growth strategy. By following the best practices outlined in this guide and staying up-to-date with Flipkart’s policies and regulations, businesses can build a successful presence on this popular e-commerce platform.

Also Read: How to start a business without money

People Also Ask: Sell On Flipkart

How much does it cost to sell on Flipkart?

Flipkart charges a commission fee, which varies depending on the product category and its selling price. Additionally, there may be other charges such as shipping fees and fulfillment fees. You can check the fee structure on the Flipkart seller portal.

How to sell on Flipkart without GST?

GST registration is mandatory for all sellers who wish to sell on Flipkart. Unless you want to sell just books. In that case, you only need a PAN card to start selling on Flipkart.

How to sell on Flipkart without a brand?

If you don’t have a brand you can register as an individual seller on Flipkart, you need to create an account on the Flipkart Seller Hub, provide the required details, and upload your product listings.

What are the hot products to sell on Flipkart?

Some popular product categories to sell on Flipkart in India include electronics, fashion, home and kitchen, beauty and personal care, and groceries.

How to increase sell on Flipkart?

To increase your sales on Flipkart, you can optimize your product listings by providing clear and detailed descriptions, offering competitive pricing, providing excellent customer service, offering promotions and discounts, and using advertising and marketing tools provided by Flipkart.

You can refer to Flipkart FAQ to get all your question answered.

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