Sell on Amazon India in 2024: A Step-By-Step In-depth Guide

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Written By Chirag Dude

If you want to sell your products online, you must be on Amazon. In this guide, you’ll learn All the information you need to market successfully on the Amazon India marketplace. 

As an online seller looking to expand your business, we understand that you may be interested in exploring lucrative markets like Amazon India, Flipkart, Nykaa, etc.

Before we dive into the sell on Amazon India.

Why Sell on Amazon India marketplace?

Online Shopping site -Amazon

Amazon India launched in 2013, is one of the leading e-commerce platforms. Sellers list products, customers buy at competitive prices.

  • Products include electronics, fashion, groceries, and various other categories.
  • Amazon manages the website, payment processing, and customer service.
  • Services for sellers include access to customers, fulfillment, ads, and analytics.
  • Amazon Saheli supports women entrepreneurs in India.
  • Amazon Karigar showcases handcrafted items from artisans and weavers.
  • E-commerce gaining traction in India, and Amazon India continues to grow.

According to FIS Study, e-commerce sales in India are expected to reach $120 billion by 2025, making it one of the fastest-growing e-commerce markets in the world.

According to Amazon India reports, More than 15,000 sellers have become millionaires, and over 3,500+ sellers have become crorepatis by selling on Amazon. in.

We divided the process of sell on Amazon India into 5 stages. And let’s start with stage 1.

The first step to sell on Amazon India is registering as a platform seller.

To do this, go to the Amazon Seller Central website and follow the registration process. You’ll need to provide your business information, bank account details, and tax information.

Once you’re registered, you’ll be able to start listing your products on Amazon India.

Now, let’s dive into how to Sell on Amazon India. but before we start let’s look at some documents required.

Required documents to sell on Amazon India

All the details and documents you need are handy to register as a seller. Here is all that is required to start registering as an Amazon India seller:

  • Working Mobile Number
  • GST Number (some products a GST-exempt category)
  • PAN Details
  • An Active Bank Account
  • One Email ID

Amazon India Seller Registration Process (Step-by-step)

Become a seller on amazon india

Now, let’s dive into how to become a Seller on Amazon India.

Step 2: Suppose you have an Amazon customer account. Use the email & password to Sign In.

If you don’t even have a Customer account, click on ‘Create a new account on’

Step 3: Enter the registered (legal) company name provided in your registered GST.

Step 4: Enter your mobile number and verify with OTP.

Step 5: Write the store name, product name, and business address.

Step 6: Then enter your tax details, plus your GST and PAN number.

Step 7: Now Select the ‘Products to sell’ option from the dashboard and click on ‘Start Listing.’

Step 8: Enter your product name to search for it in the existing catalog Amazon.In

Step 9: If you can’t find your product in the existing catalog, choose ‘I’m adding a product not sold on Amazon to create a new listing.

Step 10: Enter your product price, MRP, quality, condition, and shipping option.

Step 11: Click ‘Save and Finish’ to add the product to your inventory.

Step 12: Go to your selling dashboard, add any remaining details, and upload your digital signature.

Step 13: Click on ‘Launch your business.’

It’s simple and quick to register. The next step is Optimizing your product listings so that customers can find you easily.

Stage Two: Optimize your product listings.

optimize product listing on amazon

It would be best if you optimized to rank higher in the product listing for the relevant keyword. It’s crucial to optimize your product listings.

Add relevant keywords in your product titles, descriptions, and bullet points.

Use clear and high-quality images of your products to showcase them effectively.

Make sure to write all the relevant information about your products, such as size, color, and material.

Stage Three: Set competitive prices

Pricing is a crucial factor in the success of your Amazon India marketplace.

There will always be someone selling at a lower price than you at any given moment.

But to decide the product price, Conduct thorough research to determine the market price for your products—how others are pricing the exact product you’re about to start selling.

Set a competitive price that will attract customers and justify the quality of your product.

Note: Remember that Amazon India charges a referral fee on every sale, so you’ll need to factor this into your pricing strategy.

offer reliable shipping and delivery

Providing fast and reliable shipping and delivery is a must if you want to succeed on Amazon India.

You can fulfill orders yourself by partnering with different delivery partners like Shiprocket or Pickrr.

Or you can use Amazon’s Fulfillment by Amazon (FBA) service, which takes care of shipping, delivery, and customer service for you.

Offering free shipping for above 450₹ orders is best, and you must provide accurate delivery estimates that your product will reach the customer in three days.

It helps boost your sales, improve the customer experience, and satisfy the customer.

Read More: 10 Best eCommerce Shipping Companies in India in 2023

Stage Five: Provide excellent customer service.

Customer service is vital to building a loyal customer base and growing any business, for that matter, and selling on Amazon India is no exception.

Suppose the customer asks questions about the product, delivery, or other issues. In that case, you or your team must Respond and fix the customer inquiries and address any issues or concerns they may have.

When you do this, your customer feels heard, and you gain their trust. And it increases the chances of them coming back to buy more.

Consider offering a satisfaction guarantee or a generous return policy to instill confidence in your customers.

In conclusion, selling on Amazon India can be a highly profitable venture for online sellers. By following these tips and optimizing your product listings, pricing, shipping, and customer service, you can outrank your competitors and attract more customers.

So what are you waiting for? Register as a seller on Amazon India today and start reaping the rewards of this lucrative market!

Frequently Asked Questions About Sell On Amazon India

How do I sell on Amazon?

To sell on Amazon, you need to create an account and list your products for sale.

Do I need a special license or permit to sell on Amazon India?

No, but you may need to obtain certain licenses or permits depending on the type of product you are selling.

Can anyone sell on Amazon?

Yes, anyone can sell on Amazon if they follow the rules and regulations set by the platform.

How much does it cost to sell on Amazon?

The cost to sell on Amazon varies depending on the type of seller account you choose and the fees associated with selling each item.

How do I set up my Amazon seller account?

You can set up your Amazon seller account by visiting the Amazon Seller Central website and following the instructions provided.

How do I handle shipping and fulfillment on Amazon?

You can handle shipping and fulfillment on Amazon by using their Fulfillment by Amazon (FBA) program or by fulfilling orders yourself.

What types of products sell best on Amazon?

Products that are popular, unique, or in high demand tend to sell well on Amazon.

Can I sell handmade or custom products on Amazon?

Yes, Amazon offers a Handmade marketplace specifically for handmade and custom products.

Can I sell digital products on Amazon?

Yes, Amazon offers a Digital Products marketplace for ebooks, software, and other digital content.

What is the Amazon Best Seller Rank?

The Amazon Best Seller Rank (BSR) is a ranking system that shows how well a product is selling compared to other products in its category.

Can I sell used or refurbished products on Amazon?

Yes, Amazon allows for the sale of used or refurbished products, but be sure to follow their guidelines for condition and quality standards.

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