Ondc 101: Everything You Need to Know About (What it is, How it Works and potential Challenges)

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Written By Chirag Dude

Step right up, my friends, for today we’re embarking on a thrilling adventure into the world of Ondc (Open Network for Digital Commerce), India’s latest innovation in population-scale technologies.

Picture this: a platform that promises to transform the way we shop online, with a particular emphasis on supporting local businesses.

It’s a game-changer, my friends, but here’s the catch: despite its enormous potential, information about Ondc remains shrouded in mystery.

It’s like stumbling upon a hidden treasure map with no key to decipher its secrets. But worry not, curious readers, your trusty guide, have set out to uncover the enigmatic marvel that is Ondc. 

In this article, we’ll unravel its mysteries and shed light on this technological marvel in the most accessible way possible.

So, whether you’re a curious soul seeking knowledge or a savvy business owner looking to stay ahead of the game, get ready to embark on a digital journey like no other.

Prepare yourselves, for Ondc awaits!

But first, let’s understand Ondc’s mission: solving key challenges.

Ondc’s Mission: Solving Key Challenges

Now, let’s uncover the important problems that Ondc is determined to solve. Understanding these challenges is crucial to grasp the significance of Ondc’s big vision.

1. Big Companies Taking Over

You see, in the world of online shopping, big companies like Amazon and Flipkart have become super powerful. They focus mostly on making money for themselves, sometimes forgetting about the smaller businesses.

The current system is not fair. It gives these big companies advantages that make it hard for smaller sellers to compete and survive.

2. Your Information Being Used

When you shop online, the websites collect a lot of information about you. They know not only what you buy but also things like your interests and habits.

This data is like gold to them. They use it to predict what you might buy in the future and show you ads that try to make you buy even more. Sometimes, they even make their own products that compete with the ones from other sellers.

It’s not fair that they benefit so much from your information while others don’t get a fair chance.

Ondc wants to change this. They want to make sure that everyone who uses the platform gets a say in how the data is used. It’s like a team effort where everyone benefits, instead of just a few big companies.

With Ondc, they want to level the playing field and create a system where everyone has a fair chance to succeed.

3. Seller Autonomy

Imagine you have your own little shop, and the people who run the big market where you sell things have all the power.

They can decide to kick you out or give more attention to their own stuff instead of yours.

That would be really unfair and could hurt your business a lot!

But fear not, my young entrepreneur!

Ondc is here to save the day. It’s like a magical place where buyers and sellers can connect directly, without any big bosses in the middle.

This means sellers like you can keep control over your businesses.

You get to decide how to show your brand to people, set your prices, and choose how to deliver your products.

It’s all about fairness and making sure everyone has an equal chance to succeed. So get ready to take charge and thrive in this exciting new world of Ondc!

What Is Ondc and How It Works?

Now that we have a clear understanding of the challenges Ondc aims to solve, let’s demystify what Ondc actually is and how it operates. 

ONDC- Open Network for Digital Commerce

The Legacy Model vs. The Ondc Model

In the legacy model, sellers would put their products on big websites like Amazon. These websites took care of lots of things like helping people find the products, running promotions, and handling deliveries.

When someone wanted to buy something, they would search for it on these websites and make their purchase through them.

Now, let’s enter the world of Ondc!

Instead of using big websites, sellers get to show off their products through their very own online stores using a special app made just for them.

Here’s the cool part: the sellers only pay for the app or store itself and not a commission for every sale they make.

Imagine this: many different sellers can have their own special app or store, all selling the same product!

In this new model, a big website like Amazon is replaced by something called an open network protocol, or ONDC for short.

Isn’t that exciting? We’ve just scratched the surface of what Ondc is and how it works.

So, my adventurous friends, let’s continue our exploration and uncover even more mysteries together!

Also, Visit: Ecommerce Platforms Hub To Know More

how does ONDC work??

Imagine you want to buy something online, like a cool t-shirt or a new gadget.

Instead of going to big shopping websites like Amazon or Flipkart, you use your favorite buyer app, like Paytm or PhonePe.

Here’s where Ondc comes in.

When you search for the product you want in your buyer app, Ondc steps in and does something amazing. It looks through its network and finds all the sellers who have that product.

Then, Ondc shows you all the information about those sellers right in your buyer app.

You can see things like the price, delivery options, and even special deals they might have. It’s like having a bunch of stores at your fingertips.

When you decide which seller you want to buy from, you make the purchase right there in your buyer app.

The seller gets your order through their special seller app, and they take care of things like shipping the item to you.

The really cool thing about Ondc is that it helps with lots of important stuff behind the scenes.

It takes care of things like organizing the delivery and letting sellers promote their products. It uses all the up-to-date information it has to make everything go smoothly.

Now that we know the basics of how Ondc works, let’s clear up some misunderstandings about what Ondc is not.

(Watch the Youtube Video Of the Open Network For Digital Commerce Explained Here)

What Ondc Is Not

It’s time to uncover the truth about Ondc. So, grab your detective hats and let’s dive into what Ondc is NOT:

1. Ondc is not a government rule-maker:

   – It’s a non-profit organization that promotes digital commerce.

   – Ondc’s mission is to make online shopping easier and better.

   – Think of it as a superhero for digital commerce!

2. Ondc is not an app or platform:

   – It’s a secret code that helps different apps work together.

   – Imagine it as a bridge connecting buyers and sellers for seamless trading.

3. Ondc is not a bossy middleman:

   – Unlike big marketplaces, Ondc doesn’t control everything.

   – It empowers sellers and buyers to make deals directly.

4. Ondc is not a magical business transformer:

   – It’s a tool for businesses who want to go digital.

   – Ondc provides the right tools and technology for online selling.

To make it clearer, let’s compare Ondc to something you might be familiar with: UPI (Unified Payments Interface).

– Just like you need a bank account to send and receive money, Ondc helps sellers and buyers trade smoothly.

– Ondc acts as a special connection, like UPI, between sellers’ apps and buyers’ apps.

– Sellers still need their own apps or storefront to showcase their products, and buyers use their preferred apps to find what they want.

– Ondc is the magical link that enables easy and open exchange of goods and services.

Now, my curious investigators, you have uncovered the truth about Ondc.

Remember, it’s not a government rule-maker, not a regular app, not a controlling middleman, and not a business magician.

It’s a superhero code that makes online shopping super cool and easy. Keep exploring and embrace the power of Ondc.

Accessing Ondc: Buyer and Seller Perspectives

Alright, my friend, now that we understand what Ondc is all about, let’s explore how buyers and sellers can get in on the action and benefit from this incredible platform.

Buyers: Exploring Ondc-Enabled Stores

Hey there, buyers! If you want to experience the awesomeness of Ondc, here’s what you need to do.

You can find Ondc-enabled stores through buyer apps like Paytm and PhonePe.

It’s like going on a treasure hunt for cool stuff! 

Let’s say you’re using the Paytm app.

Just search for Ondc and check out the categories, like food and grocery.

When you click on a category, you’ll see a list of Ondc stores. Exciting, right?

You can explore those stores and buy things directly from them. It’s like having a magical door that takes you straight to the goodies.

Sellers: Leveraging Ondc for Online Business

Hey, business owners! If you want to sell your amazing products through Ondc, here’s what you can do.

There are special apps for sellers, like My Store and Dukan, plus a few more.

Dukan is especially cool because it’s like a whole e-commerce platform in your pocket! You don’t need to be a tech genius or a coding wizard.

The best part? Dukan connects seamlessly with Ondc, so you can reach lots of potential buyers without any hassle. It’s like having your own little shop in the Ondc universe!

Now, remember, my friend, Ondc is still in its early stages, just like a little seed that will grow into something amazing.

India has a history of adopting big technologies like Aadhaar and UPI. And guess what? Ondc has the potential to be a real game-changer in the digital world.

By tackling problems like big companies having too much power, controlling user data, and limiting sellers’ freedom, Ondc wants to make things fair and equal for everyone.

It’s like creating a magical world where buyers and sellers have superpowers!

So, my young adventurers, get ready to unlock the secrets of Ondc. Whether you’re a buyer looking for cool stuff or a business owner ready to shine, Ondc is here to make your digital journey epic. Happy exploring, and may the power of Ondc be with you!


In the end, Ondc is like a digital revolution in India. It changes the way we shop online, making things fair and transparent. It’s not a bossy government thing but a friendly helper.

For buyers, Ondc is easy to access through apps like Paytm and PhonePe. You’ll find cool stores to explore and support local businesses. It’s like being a superhero for small shops!

Sellers can use apps like Dukan or My Store etc. to set up their own online stores quickly. Ondc helps them connect with lots of buyers and make their business shine.

Ondc is growing and changing digital commerce in India. It’s all about giving you the power to make smart choices and support local businesses.

Embrace the change, explore Ondc-enabled stores, and be part of the exciting journey towards a fairer digital commerce world. You’ve got this!

Frequently Asked Question

What categories are available to shop from on ONDC network?

ONDC offers a variety of products and services across several categories, including Grocery, Food and Beverages, Fashion, Home and Decor, Beauty and Personal Care, Electronics, Travel, Mobility, and Product Purchases. ONDC is currently in the process of introducing additional categories.

What is the ONDC buyer app?

The ONDC buyer app is an application or website that enables consumers to shop from all sellers available on the ONDC network. It allows consumers to purchase products or services from a huge catalog of sellers across India and find their local grocery, apparel, or utility shops online. Some examples of buyer apps participating in the ONDC network include Mystore, PayTM, and Spicemoney.

How does the ONDC buyer app work?

The ONDC buyer app works by enabling consumers to place orders from a variety of categories on the ONDC network. Consumers can place their orders through a buyer app of their choice and purchase products or services from any seller available on the ONDC network. The ONDC buyer app is designed to provide a seamless shopping experience for buyers, allowing them to purchase items and services across various categories in a single checkout experience.

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