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Retargeting, also known as remarketing, is a digital marketing technique that shows targeted ads to people who have previously interacted with a brand or website but did not purchase. Retargeting aims to bring these potential customers back to the website and encourage them to complete the desired action, such as purchasing.

Retargeting works by using cookies to track website visitors and then serving ads on other websites they visit. The ads are designed to be highly relevant to visitors’ interests and previous actions on the website to re-engage them with the brand.

Several types of retargeting include site retargeting, search retargeting, and social media retargeting. Site retargeting targets people who have visited a particular website, while search retargeting targets people who have searched for specific keywords. Social media retargeting targets people engaged with a brand’s social media presence.

People Also Ask

What is retargeting?

Retargeting, or remarketing, is a digital advertising strategy that targets users who previously visited your website, displaying relevant ads to re-engage them.

How does retargeting work?

Retargeting uses browser cookies to track visitors. Your ads are displayed when they browse other sites, reminding them of your products or services.

What are the benefits of retargeting?

Retargeting boosts brand recall, increases conversion rates, and encourages users to complete desired actions, resulting in higher ROI.

What’s the difference between retargeting and remarketing?

Retargeting usually refers to display ads shown on external sites, while remarketing often includes email strategies, focusing on re-engaging users via their inbox.

How to create an effective retargeting strategy?

Define your goals, segment your audience, craft compelling ad creatives, set frequency caps, and analyze performance to refine your strategy.

Remarketing Vs Retargeting By Search Engine Journal

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