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Retargeting and remarketing are terms often used interchangeably, but they have slightly different meanings.

Retargeting is a marketing technique that involves showing ads to people who have previously visited a website or interacted with a brand in some way. The idea is to “retarget” these individuals and encourage them to return to the website or take other desired actions. Retargeting is often accomplished through cookies, which track a user’s online behavior.

Remarketing, on the other hand, is a broader term that refers to any marketing activity that targets individuals who have interacted with a brand in some way. This can include retargeting, but it can also include email marketing, social media advertising, and other tactics. The goal of remarketing is to keep a brand top-of-mind with individuals who have already shown an interest in it, hoping to convert them into customers.

Remarketing vs. Retargeting By Search Engine Journal

People Also Ask

What is Remarketing?

Remarketing is a digital advertising strategy that targets users who have previously visited your website, showing them relevant ads across the web.

How does Remarketing work?

Remarketing uses cookies to track website visitors. When they browse elsewhere, ads for your site appear, reminding them of your brand.

Why is Remarketing important?

Remarketing boosts brand recall and conversion rates, as it reengages potential customers who have already shown interest.

What are the benefits of Remarketing?

Remarketing increases ROI enhances user engagement, and helps recover abandoned carts, ultimately driving sales.

How can I set up a Remarketing campaign?

Start by defining your audience, creating compelling ads, and using platforms like Google Ads or Facebook Ads for setup.

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