Dukaan vs Instamojo: A Comprehensive Comparison

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Written By Chirag Dude

In the competitive world of e-commerce, it’s essential to choose the right ecommerce platform for your business. Two popular options are Dukaan and Instamojo.

This article aims to provide a thorough comparison between Dukaan vs Instamojo, highlighting their features, benefits, and limitations. By the end of this article, you’ll have a clearer understanding of which platform best suits your needs.

At a glance: dukaan vs instamojo

Type of serviceE-commerce platformPayment gateway
Setup costFreeFree
Monthly feesNoneNone
Transaction fees2% + INR 1 per transaction2.9% + INR 3 per transaction
Payment methodsDebit cards, credit cards, net banking, UPI, Paytm, PhonePe, Amazon Pay, and moreDebit cards, credit cards, net banking, UPI, and more
FeaturesInventory management, product variations, shipping, taxes, marketing, analytics, and moreInstant payments, recurring payments, refunds, API integration, and more
Target audienceSmall and medium businessesBusinesses of all sizes
Ease of useEasy to use, even for beginnersEasy to use, but requires some technical knowledge
Customer support24/7 customer support via email, chat, and phone24/7 customer support via email and chat


Dukaan-Launch Your Online Store in 30 Seconds

When it comes to user-friendliness, both Dukaan and Instamojo excel in their ways. Dukaan offers a simple and intuitive interface, making it easy for even beginners to set up their online stores. On the other hand, Instamojo provides a comprehensive dashboard with a plethora of customization options, allowing users to tailor their online stores to their specific requirements.


Pricing is a crucial factor to consider when selecting an e-commerce platform. Dukaan offers a range of plans, including a free option that allows you to start selling online without any upfront costs. Their premium plans provide additional features and customization options at affordable prices. Instamojo, on the other hand, follows a transaction-based pricing model. While they don’t charge any setup or maintenance fees, they do take a percentage of each transaction made through their platform. The pricing structure of both platforms depends on your business needs and expected sales volume.

Payment Options

Dukaan and Instamojo both offer a variety of payment options to cater to a wide range of customers. Dukaan integrates with popular payment gateways such as Razorpay and PayU, allowing you to accept payments via credit/debit cards, net banking, and digital wallets. Instamojo also supports multiple payment gateways, including Paytm, Google Pay, and UPI. Additionally, Instamojo provides the convenience of collecting payments through links, QR codes, and even SMS.

Customization and Design

India’s Best Online Selling Platform for Small Businesses-Instamojo

When it comes to customization and design, Instamojo offers more flexibility compared to Dukaan. Instamojo allows users to customize their online stores with their brand colors, logo, and banners, providing a more personalized shopping experience for customers. Dukaan, while it offers some customization options, is more focused on simplicity and ease of use rather than extensive design customization.

Integrations and Add-ons

Both Dukaan and Instamojo support various integrations and add-ons to enhance the functionality of your online store. Dukaan integrates with popular tools like WhatsApp, Facebook, and Google Analytics, enabling you to streamline your business operations and track your store’s performance. Instamojo, on the other hand, offers integrations with accounting software such as Tally and QuickBooks, making it easier to manage your finances. Additionally, Instamojo provides access to an extensive range of add-ons, including inventory management, shipping, and logistics solutions.

Customer Support

In terms of customer support, both platforms strive to provide prompt assistance to their users. Dukaan offers support via email and live chat, ensuring that your queries are addressed on time. Instamojo provides similar support channels along with an extensive knowledge base and community forums, allowing users to find answers to their questions independently.


In conclusion, both Dukaan and Instamojo offer valuable solutions for individuals and businesses looking to establish an online presence. Dukaan stands out for its simplicity, user-friendliness, and affordable pricing plans, making it an ideal choice for beginners. On the other hand, Instamojo offers advanced customization options, a wide range of integrations, and robust customer support, catering to the needs of more experienced users.

Ultimately, the choice between Dukaan and Instamojo depends on your specific requirements, budget, and level of customization needed for your online store. We recommend thoroughly evaluating both platforms and considering factors such as pricing, features, and scalability before making a decision. Happy selling!

Dukaan Vs Instamojo: Frequently Asked Question

Is Dukaan better than Instamojo?

Dukaan and Instamojo are both popular platforms, but the better choice depends on your specific needs and preferences.

What is the main difference between Dukaan and Instamojo?

The main difference between Dukaan and Instamojo lies in their functionalities. Dukaan is primarily an online store builder, while Instamojo offers a broader range of services including online payments, invoicing, and digital marketing tools.

Can Dukaan and Instamojo be used together?

Yes, you can use Dukaan and Instamojo together. For example, you can build your online store on Dukaan and integrate Instamojo’s payment gateway for accepting payments.

Which platform has better marketing tools, Dukaan or Instamojo?

While both platforms offer marketing tools, the specific features, and effectiveness may differ. It’s recommended to explore the marketing tools provided by Dukaan and Instamojo to determine which aligns better with your marketing needs.

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