Ecommerce Platforms In India – Best Options for Online Selling

Ah, ecommerce platforms. The digital equivalent of a brick-and-mortar store. A place where you can showcase your products, sell them to customers and make a profit without ever leaving your home. But with so many options out there, how do you choose the right one for your business?

In this blog post, we’re going to take a deep dive into the world of ecommerce platforms in India and compare the seven best ones available. We’ll go through the pros and cons of each platform, their features, pricing, user experience, and customer support, and provide examples of successful stores on each one.

So, buckle up and get ready for a wild ride through the world of ecommerce. We’ll be your guide, and I’ll be your Stephen King-esque narrator for this journey.

Explanation of Ecommerce Platforms in India

Before we dive into the comparison, let’s take a moment to understand what an ecommerce platform is.

An ecommerce platform is a software application that allows businesses to create and manage online stores. These platforms typically provide website templates, payment gateways, inventory management tools, and other features to help businesses sell their products or services online.

Think of it like building a house. You have the land (your domain), the foundation (the platform), and then you build the walls (your products) on top of that. Without a solid foundation, your house will crumble, and the same goes for your ecommerce business.

Importance of Choosing the Right Platform

Choosing the right ecommerce platform is crucial for the success of your business. It can mean the difference between a thriving online enterprise and a complete failure.

Not all platforms are created equal, and not all platforms are suitable for every business. Some are better for small businesses, while others are geared toward larger enterprises. Some offer more customization options, while others are more affordable.

It’s important to choose a platform that aligns with your business needs and goals. Take the time to research and evaluate different platforms before making a decision. This will save you time, money, and headaches in the long run.

Why Choose an Ecommerce Platform Suited for India?

India is a rapidly growing market for ecommerce, with millions of new internet users coming online every year. It’s projected to become the second-largest ecommerce market in the world by 2034, with a value of $300 billion.

Choosing an ecommerce platform suited for India means you’ll have access to localized features, payment gateways, and integrations that cater to the Indian market. This will give you a competitive edge and increase your chances of success.

Now that we’ve covered the basics, let’s jump into our comparison of the seven best ecommerce platforms in India.

7 Best Ecommerce Platforms in India

1. Shopify

First up, we have Shopify. Launched in 2006, Shopify has grown to become one of the most popular ecommerce platforms in the world, powering over 1 million businesses in 175 countries.

Pros:

Easy to use
Great design and customization options
Large app store with a variety of integrations
Excellent customer support
Multiple payment gateways are available

Cons:

Expensive compared to other platforms
Limited SEO capabilities
Transaction fees for third-party payment gateways
Restrictive checkout process

Features:

Shopify offers a wide range of features, including:

• Website builder with customizable templates
• Product management tools
• Order management system
• Inventory management tools
• Payment gateway integration
• Shipping and tax calculation
• Analytics and reporting tools
• Marketing and SEO tools

Pricing:

Shopify offers three pricing plans in India:

• Basic Shopify – ₹2,700/month
• Shopify – ₹7,000/month
• Advanced Shopify – ₹21,000/month

Examples of Successful Stores on Shopify in India:

• Chumbak
• Bewakoof
• The Souled Store

Also Read: A Comprehensive Shopify Review for Entrepreneurs

2. WooCommerce

Next up, we have WooCommerce. Unlike Shopify, which is a standalone platform, WooCommerce is a plugin for WordPress, the world’s most popular content management system.

Pros:

Free and open-source
Highly customizable
Large developer community
No transaction fees
SEO-friendly

Cons:

Requires technical knowledge to set up and maintain
Limited customer support
Limited scalability compared to other platforms

Features:

WooCommerce offers a range of features, including:

• Customizable website templates
• Product management tools
• Order management system
• Payment gateway integration
• Shipping and tax calculation
• Analytics and reporting tools
• Marketing and SEO tools

WooCommerce is free to download and use, but you’ll need to pay for web hosting and other related costs. This makes it a more affordable option than other platforms.

Examples of Successful Stores on WooCommerce in India:

• Happily Unmarried
• DesiClik

Also Read: The Ultimate Woocommerce Review Every Online Seller Needs

3. Wix eCommerce

Wix is a popular website builder and an ecommerce platform called Wix eCommerce. It’s known for its ease of use and affordable pricing.

Pros:

Easy-to-use website builder
Affordable pricing
Large app store with a variety of integrations
No transaction fees

Cons:

Limited customization options
Limited SEO capabilities
Limited payment gateway options
Limited scalability compared to other platforms

Features:

Wix eCommerce offers a variety of features, including:

• Website builder with customizable templates
• Product management tools
• Order management system
• Payment gateway integration
• Shipping and tax calculation
• Analytics and reporting tools
• Marketing and SEO tools

Pricing:

Wix eCommerce has three pricing plans:

• Business Basic – ₹325/month
• Business Unlimited – ₹725/month
• Business VIP – ₹1,125/month

Examples of Successful Stores on Wix eCommerce in India:

• La Sorogeeka
• Sticky Lemon

Also Read: A Brutally Honest Wix Review You Need to Read!

4. Squarespace Commerce

Squarespace is a website builder offering an ecommerce platform called Squarespace Commerce. It’s known for its sleek design and user-friendly interface.

Pros:

Sleek and modern design
User-friendly interface
No transaction fees
Great for small businesses

Cons:

Limited customization options
Expensive compared to other platforms
Limited payment gateway options
Limited scalability compared to other platforms

Features:

Squarespace Commerce offers a range of features, including:

• Customizable website templates
• Product management tools
• Order management system
• Payment gateway integration
• Shipping and tax calculation
• Analytics and reporting tools
• Marketing and SEO tools

Pricing:

Squarespace Commerce has two pricing plans:

• Basic Commerce – ₹800/month
• Advanced Commerce – ₹2,000/month

Examples of Successful Stores on Squarespace Commerce in India:

• Red Polka
• Akanksha Gajria
• Sutatva

5. Dukaan

Dukaan is a new player in the ecommerce market, launched in 2020. It aims to make setting up an online store as simple as possible for small businesses in India.

Pros:

Easy to use
Affordable pricing
No transaction fees
Great for small businesses

Cons:

Limited customization options
Limited payment gateway options
Limited scalability compared to other platforms
Limited customer support

Features:

Dukaan offers a range of features, including:

• Customizable website templates
• Product management tools
• Order management system
• Payment gateway integration
• Shipping and tax calculation
• Analytics and reporting tools

Pricing:

Dukaan has three pricing plans:

• Free plan
• Pro plan – ₹499/month
• Premium plan – ₹999/month

Examples of Successful Stores on Dukaan in India:

• The Wicker Basket
• The Green Snack Co.
• Pink Lemonade

Also Read: An Insider’s Unfiltered Dukaan Review for Business Success

6. BigCommerce

BigCommerce is a popular ecommerce platform that’s used by businesses of all sizes. It’s known for its scalability and flexibility.

Pros:

Highly scalable
Great customization options
No transaction fees
Multiple payment gateway options

Cons:

Expensive compared to other platforms
Limited design options
Limited customer support

Features:

BigCommerce offers a range of features, including:

• Customizable website templates
• Product management tools
• Order management system
• Payment gateway integration
• Shipping and tax calculation
• Analytics and reporting tools
• Marketing and SEO tools

Pricing:

BigCommerce has four pricing plans:

• Standard – ₹1,590/month
• Plus – ₹7,574/month
• Pro – Contact sales
• Enterprise – Contact sales

Examples of Successful Stores on BigCommerce in India:

• FoxyMoron
• Kalki Fashion
• Urban Ladder

7.Zoho Commerce

Zoho Commerce is an ecommerce platform offered by Zoho, a popular software company. It’s known for its affordability and ease of use.

Pros:

Affordable pricing
Easy to use
Large app store with a variety of integrations
Multiple payment gateway options

Cons:

Limited customization options
Limited SEO capabilities
Limited scalability compared to other platforms

Features:

Zoho Commerce offers a range of features, including:

• Customizable website templates
• Product management tools
• Order management system
• Payment gateway integration
• Shipping and tax calculation
• Analytics and reporting tools
• Marketing and SEO tools

Pricing:

Zoho Commerce has two pricing plans:

• Basic – ₹2,700/month
• Professional – ₹5,400/month

Examples of Successful Stores on Zoho Commerce in India:

• Organic Tattva
• Vahdam Teas
• ArtisanGilt

Ecommerce Platforms in India Comparison Table

To compare the seven ecommerce platforms, we looked at several factors, including user experience, customization options, pricing, customer support, features, and security.

Here’s a comparison table with the key features of each platform:

Ecommerce platforms selection criteria

When choosing an ecommerce platform, there are several factors to consider, including:

• User Experience:

Consider how easy the platform is to use, and whether you’ll be able to build your store without any technical knowledge.

• Customization Options:

Consider how much control you’ll have over the design and functionality of your store.

• Pricing:

Consider whether the platform fits within your budget, and whether there are any hidden costs or transaction fees.

• Customer Support:

Consider the level of customer support offered by the platform, and whether there’s a community of users who can provide assistance.

• Features:

Consider the range of features offered by the platform, and whether they align with your business needs and goals.

• Security:

Consider the level of security offered by the platform, and whether they comply with standards like PCI DSS (Payment Card Industry Data Security Standard).

Conclusion

Choosing the right ecommerce platform is crucial to the success of your online store. Each platform has its own strengths and weaknesses, so it’s important to evaluate them based on your specific business needs and goals.

Shopify is a great option for those looking for an all-in-one solution with excellent customer support, while…

WooCommerce is a more affordable option with high customization options.

Wix eCommerce is a good choice for beginners who want an easy-to-use platform,

While…

Squarespace Commerce is best for those who prioritize sleek design.

Dukaan is a new player in the market that caters to small businesses with essential features,

While…

BigCommerce is highly scalable but may require some technical knowledge.

Zoho Commerce is another affordable option with a user-friendly interface.

Ultimately, the decision comes down to your budget, technical expertise, and business goals.

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