Unlocking Success with Yousta Franchise: Your Path to Affordable Fashion Retail

Photo of author
Written By Chirag Dude

In August 2023, Reliance Retail introduced an exciting youth-focused fashion retail format called Yousta. This retail format is designed to cater to the fashion needs of India’s younger generation, offering trendy and affordable clothing, accessories, and footwear for both men and women. Let’s explore the opportunities this venture offers and the steps to start a Yousta franchise.

Understanding Yousta Franchise: A Revolution in Affordable Fashion

Yousta is all about making fashion accessible and stylish for the youth. Here are the key aspects to know about Yousta:

  1. Target Audience: Young consumers aged 15-35, making up a significant market segment in India.
  2. Pricing Strategy: All products are priced below ₹999, with a majority priced below ₹499, ensuring affordability.
  3. Product Range: Yousta offers a diverse collection of apparel, accessories, and footwear for both men and women.
  4. Store Layout: The stores are equipped with a contemporary and technology-enabled layout to enhance the shopping experience.
  5. Availability: Yousta is available both online through Ajio and JioMart and offline with stores in multiple Indian states.

Competing in the Youth Fashion Market

Yousta’s entry into the youth fashion market equips it to compete with other value-fashion retailers like Zudio, Max, and InTune. Its advantages include:

  • Affordable Prices: Offering products below ₹999, making them accessible to a wide range of consumers.
  • Trendy Fashion: A wide range of trendy and stylish clothing options for young consumers.
  • Convenience: Convenient store locations across various Indian states and online availability.
  • Technology-Enabled Shopping: Contemporary store layout for a more convenient and enjoyable shopping experience.

How to Start Yousta Franchise?

yousta store in hydrabad image

Starting a Yousta franchise is a promising business opportunity. To embark on this journey, follow these steps (As Of Aug’2023):

1. Submit an Application

Initiate the process by sending a mail to Reliance Retail at their official email id: customerservice@ril.com

2. Your application will be reviewed, and upon approval, you can proceed

3. Your application will be reviewed, and upon approval, you can proceed

4. Pay the franchise fee and other startup costs, typically ranging from ₹1 crore to ₹2 crores.

5. Find a suitable location for your store, considering factors like foot traffic and accessibility.

6. Set up your store and stock it with inventory, adhering to Yousta’s guidelines.

Benefits of Starting a Yousta Franchise

Choosing a Yousta franchise comes with several benefits:

  • Brand Recognition: Yousta is a new brand backed by Reliance Retail, one of India’s largest and most trusted retail companies.
  • Training and Support: Comprehensive training and support are provided by Reliance Retail, covering store operations, marketing, and customer service.
  • Exclusive Territory: You will have exclusive rights to operate a Yousta store in your territory.
  • High-Profit Potential: With the rapidly growing youth fashion market in India, Yousta is well-positioned to capitalize on this growth.

How Much Yousta Franchise Cost?

Understanding the financial aspects is essential:

  • Franchise Fee: The franchise fee is not disclosed, but the total investment typically ranges from ₹1 crore to ₹2 crores. This includes franchise fees, store setup, inventory, and marketing expenses.
  • Infrastructure Investment: For a Reliance Retail franchise, the infrastructure investment typically ranges from ₹20 lakhs to ₹50 lakhs.
  • Other Reliance Franchise Fees: Depending on the specific franchise type, there may be additional fees, such as the Reliance Smart Money Sub Broker fee or Foodhall Franchises Limited cost.
Relience retail launches yousta to compete with tata backed zudio


Starting a Yousta franchise is an exciting opportunity in the ever-growing youth fashion market in India. With a commitment to affordability, style, and technological convenience, Yousta is poised for success. If you’re ready to take the plunge, visit the Reliance Retail website to learn more and submit your application.

What is Yousta?

Yousta is a youth-focused fashion retail format launched by Reliance Retail in August 2023. It offers affordable and trendy fashion for young consumers.

What product categories are available at Yousta?

Yousta offers a diverse range of products, including apparel, accessories, and footwear for both men and women.

How much Yousta franchise cost?

The cost of starting a Yousta franchise varies depending on the store’s size and location. Typically, the total investment ranges from ₹1 crore to ₹2 crores, covering franchise fees, store setup, inventory, and marketing expenses.

Where can I find Yousta stores?

Yousta has expanded its presence across several Indian states, including Telangana, Chhattisgarh, Kerala, and Maharashtra. Additionally, Yousta is available online through Ajio and JioMart.

Ready to Take Your Ecommerce Strategy
to the Next Level?