Tata Neu: The Game-Changing Innovation You Can’t Ignore

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Written By Chirag Dude

If you want to shop, book tickets, order food, or make payments at a non-Tata brand, you’ll have to wait a bit longer. Until then, Tata Neu is the app to have if you want every tata product under one roof.

The Quick Verdict

Tata Group’s much-touted ‘super app’ presents an intriguing potential for both users and the conglomerate, with a range of hooks to attract and retain clients.

The Tata Neu app, which was launched in early April by the company’s digital unit, gives users access to major brands such as BigBasket, 1mg, Tata CLiQ, Croma, IHCL hotels, UPI payment, and the option to buy flight tickets.

What is Tata Neu?

tata neu official website screeshot

Tata Neu is an app that aims to provide users with a comprehensive yet highly personalized purchasing experience. It is genuinely a super app,’ the result of almost two years of research, development, and testing, and it strives to provide a terrific shopping experience for its clients. It provides users with unrivaled variety and choice by combining the Tata group’s most trusted brands into one easy platform. The variety of items and services available is unrivaled, ranging from electronics and groceries to travel.

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Tata Neu App Features: 

Download Tata Neu App Now!

As of January 2023, the App offers the following features:-

  • Grocery and Instant Grocery through BigBasket
  • Mobiles, Electronics, TV, and Appliances through Croma
  • Medicines, Lab Tests, and Health Products through Tata 1mg
  • Fashion, Footwear through Westside and Tata Cliq
  • Hotels through IHCL
  • Luxury through Tata Cliq Luxury
  • Flights through AIX Connect
  • Entertainment through Tata Play
  • Eat and Drink through Starbucks India
  • Watches, Jewellery through Titan

The company also has plans to further integrate Vistara, Air India, Titan, Tanishq, and Tata Motors into the app.

For all purchases made through the app, customers will receive 5% neurons (5 for every 100 rupees spent) which can be redeemed at other services in the app, (one ‘NeuCoin’ is equivalent to ₹1). The app also offers financial services such as credit score, loans, and gold investment and operates Tata Pay the UPI arm of the group. A ‘NeuPass’ can also be purchased, which will give discounts and offers.

What are the advantages of Tata Neu?

Tata Neu has a lot to offer its members, from attractive discounts and an integrated reward program across Tata businesses to particular advantages and different payment options. It is a truly cross-category buying experience that allows customers to: 

  • Dress them up with Tata CLiQ and Westside.
  • Croma sells the most recent gadgets.
  • Bigbasket is a grocery delivery service.
  • Take a flight with AirAsia India.
  • Tata offers health screenings. 1mg
  • Make a reservation at an IHCL hotel for a luxury stay.
  • Qmin allows you to order a 5-star dinner.

What are NeuCoins?

NeuCoins are the rewards customers receive when they use the Tata Neu app, website, or shop at any brand store or hotel. They can then use their NeuCoins to make future purchases. 1 NeuCoin is worth 1, and there are no restrictions on how many can be earned or used.

What is NeuPass?

In a nutshell, NeuPass is an upcoming premium membership service by Tata Neu that grants its customers many unique benefits to Tata businesses. It entitles customers to at least 5% more NeuCoins every time they shop on the app and other incentives will be revealed soon.

What financial and payment services does Tata Neu provide?

Tata Neu users can earn rewards on all credit card purchases and gain immediate access to cash such as personal loans and credit lines. It also enables individuals to preserve their assets and develop their wealth through personalized insurance plans designed just for them. Bill payment has never been simpler. Users can also use Tata Pay UPI to send money to friends, family members, or any of their connections’ bank accounts.

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