Scoop Your Way to Success: A Guide to Starting a Naturals Ice Cream Franchise

Photo of author
Written By Chirag Dude

Starting a Naturals Ice Cream franchise can be a rewarding business opportunity. Naturals Ice Cream is a popular brand known for its delicious and all-natural ice creams. Whether you want to treat your friends, cool off on a hot summer day, satisfy your sweet tooth after a spicy dinner, or just beat boredom while binge-watching Netflix or celebrating a cheat day, the famous saying “I scream, you scream, we all scream for ice-cream” still rings true.

Now, there’s a reason why we prefer one ice cream brand over another. It could be because of its price, taste, variety of flavors, or how easy it is to find. But there’s one brand that everyone seems to have a favorite from among its 125 natural flavors. We’re talking about Naturals ice cream parlor, a franchise that’s as naturally successful as it sounds, and here’s why.

About Naturals Ice Cream

Naturals ice cream is an Indian ice cream brand owned by Mumbai-based Kamaths ourtimes ice cream pvt ltd. This brand is known for its premium ice cream flavors made from fresh fruits and served cold straight from the churner.

This ice cream brand started with just 10 flavors in Juhu, Mumbai, and has now expanded nationwide with 135 stores and 125 flavors, 20 of which are available year-round.

Facts about Naturals Ice Cream: It was founded by Raghunandan S Kamath in 1984, who opened his first store in Mumbai with the philosophy that “if ice creams can have fruit flavors, why can’t they have real fruits instead?”

Kamath relies on his mother’s kitchen expertise and his father’s knack for picking the best fruits to create Naturals ice cream. They have only one production center in India, located in Charkop, Kandivali, Mumbai.

In the $3.5 billion Indian ice cream industry, Naturals ice cream has managed to generate a turnover of ₹157.7 crores authentically.


Benefits of Starting a Naturals Ice Cream Franchise:

  • Outlet and Takeout Demand: Owning this franchise not only attracts customers to enjoy rich, authentic fruit-based ice creams in the store but also satisfies the demand for takeout, especially in busy times like today, with hectic schedules and COVID-19.
  • Brand Reputation: Associating with Naturals ice cream, known for its quality and flavors for 36 years, offers a significant opportunity to carry forward this reputable brand through your ice cream business.
  • Minimal Investment: Starting a Naturals ice cream franchise requires a minimal investment with a quick return on investment.
  • Streamlined Operations: With a single production center, inventory and logistics are centrally managed, and you’ll receive support for marketing, franchise setup, distribution, and more.
  • Seasonal Demand: Naturals’ seasonal fruit-based ice creams, such as mango, custard apple, and litchi, contribute to reasonably high turnover each quarter.
  • Easy Franchise Acquisition: The process is straightforward, involving filling out an application form and meeting their franchise experience requirements.

Requirements For Naturals Ice Cream Franchise:

Space/Area Requirement: You’ll need 200-500 sq. ft. of commercial space.

Documentation Requirements:

  • Standard franchise agreement
  • FSSAI copy by Naturals
  • GST registration
  • Rental agreement
  • PAN and Aadhar card details

Qualifications: To qualify as a franchise owner, you must have the required educational and entrepreneurial documents. Additionally, you’ll need a minimum of 6-7 employees for sales and trading, as offered by Naturals.

How to get Naturals Ice Cream Franchise?


1. Visit the Natural Ice Cream website to learn more about starting a franchise.

2. Click on the ‘Franchise enquiry‘ option on the webpage.

3. Fill out the application form with your personal and company information.

4. A franchise team member will review your application and inform you if it’s accepted.

5. If selected, you’ll be invited for the next steps.

How Much Naturals Ice Cream Franchise Cost?

Launching a Naturals Ice Cream franchise costs you between ₹12 and ₹20 lakh. Here’s a breakdown of the costs:

Naturals Ice Cream Franchise Cost In IndiaCost (in INR)
Overall Cost₹12 – ₹20 lakh
Inside Outlet₹4 lakh
Outlet’s Machinery & Equipment₹2 lakh
Furnishings and Fixtures₹1 lakh
Working Capital₹50,000
Franchisee Brand Deposit₹1 lakh
naturals ice cream franchise price

Additional expenses may include brokerage, rent deposits, employee salaries, and other costs. Consider using paperless online payment applications for seamless transactions with your staff.


Naturals Ice Cream has achieved numerous awards and milestones since its inception. They provide ongoing support to franchisees, considering each store an extension of their brand. The franchise offers a gross output margin profit of about 55%, making it an attractive option for potential investors. We hope this information on the Naturals Ice Cream franchise has been informative.

Ready to Take Your Ecommerce Strategy
to the Next Level?